20th Century Home Ent. taps Mary Daily


Industry veteran Mary Daily has been named executive vp marketing, North America, at 20th Century Home Entertainment. Daily fills the slot vacated in 2007 by Peter Staddon, who left Fox to pursue other opportunities. She reports to Simon Swart, the Fox home entertainment unit's GM of North America.

Daily is charged with driving all marketing and product development efforts for Fox DVD releases. She also will play a pivotal role in key Fox business initiatives, including transitioning consumers to Blu-ray Disc and providing digital copies of films on DVD and Blu-ray for use on laptops and other portable devices. Specific areas of responsibility include brand marketing, creative development, public relations and event marketing, online marketing, promotions and retail marketing for all products distributed by the division.

It's Daily's second tour of duty at Fox. In the 1990s she worked for nine years in Fox's London office, much of it alongside current 20th Century Fox Home Entertainment worldwide president Mike Dunn, to bring films such as "Star Wars" and "Titanic" to the international marketplace. She pioneered the concept of selling TV programming on video, which led to the industry's first release of a complete season of a TV series on DVD ("X-Files Season One").

Daily spent the past three years heading up New Program Enterprises at MTV Networks International. She managed distribution through Paramount and leveraged such brands as "Jackass" and "Beavis and Butt-head" in the home entertainment and gaming businesses.

Before MTV, Daily was Universal Pictures International's president of international marketing, charged with all Universal, DreamWorks and Working Title home entertainment releases.

Daily recently was selected as an Independent Assessor for Scottish Screen, a division of the U.K. Film Council.

"As we are currently offering consumers multiple ways to enjoy our products, Mary's unique experience makes her the ideal candidate to guide Fox in the evolving consumer home entertainment marketplace," Swart said.

Division president Dunn lauded Daily's marketing prowess, noting, "She's already made an impact on the team as evidenced by the integrated and comprehensive campaign we launched for 'Alvin and the Chipmunks' last week."