20th TV's Casey Kyber Shifts From Research to Drama Development

Casey Kyber - Publicity - S 2016
Courtesy of Twentieth Century Fox

Casey Kyber - Publicity - S 2016

The exec, who's been with the company since 2000, will now report to Michael Thorn.

Casey Kyber is making the leap from research and marketing to creative. The 16-year veteran of 20th Century Fox Television has been named vp drama development, a post she assumes immediately.

Kyber will report to development exec vp Michael Thorn, working alongside vp Chloe Dan and manager Jenna Dim.

“Casey has been a trusted advisor to our development and current programming departments for years, and she’s been an invaluable resource to our creators literally from the first draft of their pilots," 20th TV creative affairs president Jonathan Davis said Thursday in a statement. "She has a laser-like ability to hone in on exactly what could improve or trip up any project, and an encyclopedic knowledge of the landscape. Her background in research makes her the perfect addition to our already formidable team, because she’ll come at the development process from an entirely new angle. She’s also beloved, both at this company and in the community. Michael and I are thrilled that she accepted our invitation to become even more involved in creating our next generation of hit programming.” 

First joining the company from CBS in 2000, Kyber has been a key figure in the research and marketing department — most recently serving as senior vp. She oversaw the studio's primary and secondary research efforts, including ratings analysis and tracking awareness. She also led focus group research on new and returning 20th shows.

As TV consumption has shifted significantly in recent years, Kyber also actively collaborated with research departments at competitive networks on multiple research initiatives. (Fox famously turned a cold shoulder on live-plus-same day ratings at the end of 2015, ignoring the shrinking overnights in favor of reporting more comprehensive time-shifting and multiplatform stats.)

Kyber's move into development comes within a month of news that the prolific studio is losing two senior-level development executives. Senior vp drama development Lisa Katz and senior vp comedy development Dana Honor will be exiting when their current contracts expire in July.