3D Providers Bite Back at BBC Decision to Postpone Development From 2014

Backers of the 3D Creative Summit show held earlier this year say the BBC's pull back is a misstep and backs the appetite for 3D in the home.

LONDON – Backers of the 3D Creative Summit, a confab that saw Ang Lee extol the versions of the format earlier this year in the British capital, has said the BBC's decision to end its 3D trial is a misstep.

Earlier this month BBC head of 3D Kim Shillinglaw described watching 3D TV as "quite a hassly experience in the home" in part because of the need to have glasses ready for the show.

Adam May, co-producer of the 3D Creative Summit, said the journey of 3D in the home is "really only just beginning."

May argued that there is no doubt 3D TV is improving, noting that the core concern for attendees at the 3D Creative Summit was not the functionality of 3D glasses at home, but rather that there was not yet enough 3D material made available to eager viewers."

Said May: "We feel that the reasons behind the halt of the BBC 3D trial are not in step with the film and TV industry as a whole. The overriding response from the 3D Creative Summit was one of real excitement and optimism."

Unsurprisingly, digital media and design company Ravensbourne's head of commercial development Carrie Wootten agrees: "We are in no doubt that the U.K. is the center of excellence for 3D production, and we intend to continue to support the demand for talent across both the TV and film 3D markets."

Wootten also described the level of interest from professional filmmakers for the company's up-and-coming 3D Bootcamp "has been exceptionally high."

Technicians and TV manufacturers speaking at the two-day 3D Creative Summit at the BFI in March were confident that high-quality glasses-free 3D TV’s will be available in two to four years time.

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