3D Titles Boost First-Half Admission Revenue at Euro Exhibitor Cinemaxx


The third installment in the Robert Downey Jr.-starring franchise hit the billion dollar mark in only 22 days. The threequel earned $407.4 million in North America and also broke records around the world, including in China where it smashed the midnight-showings record with $2.1 million, as well as opening-day records with $21.5 million.

Britain's Vue controls the exhibitor, which operates in Germany and Denmark.

COLOGNE, Germany - The 3D boom continues to boost European box office revenue as Euro exhibitor Cinemaxx on Wednesday reported a ticket sales jump of 17 percent in the first half of this year.

It cited the higher prices for 3D titles, including Iron Man 3, The Croods and Star Trek: Into Darkness.

Unit ticket sales were up slightly, at around 8 million sold, compared to 7.4 million over the same period last year. 

Revenue increased 10.4 percent to $150 million (€111.4 million). Earnings for the half came in at $9.3 million (€6.98 million), compared to around $1 million in the first half of 2012.

Cinemaxx operates 34 theaters with just under 300 screens across Germany and Denmark.  British theatrical group Vue  controls the firm via a 97.47 percent stake in the Hamburg-based exhibitor.