4 Eco-Forward Fashion Launches in Celebration of Earth Day
High-profile brands Adidas, Ralph Lauren, Salvatore Ferragamo and Everlane prove they’re down to Earth.
Sustainability is a growing style movement, and just in time for Earth Day, high-profile brands such as Adidas, Ralph Lauren, Salvatore Ferragamo, and Everlane are putting a major focus on sustainability to help save the planet (and look good doing it). Below, The Hollywood Reporter rounds up the best offerings to keep your closet as conscious as possible.
Adidas Goes Full Circle with Willow Smith
Together with Parley Ocean Plastic, Adidas has been crafting sneakers from recycled plastic since 2015 and will produce 11 million pairs this year. And the company (that recently announced a creative design partnership with Beyoncé) has pledged to solely use recycled polyester in its products, wherever possible, by 2024.
To kick-start Earth Day, the label unveiled a new running shoe, the Futurecraft Loop, made entirely of recyclable materials and set to drop in 2021. The project is bolstered with a video clip featuring and co-created by Willow Smith.
Aptly named, the Futurecraft Loop is "made to be remade," says a press statement, as a continuous gift to Mother Earth. Created using a manufacturing process that can assemble a shoe without the use of glue, the runners can be returned to Adidas at the end of their usage and broken down into raw materials to make other items, such as another pair of shoes, a tote bag or a water bottle.
Ralph Lauren Unveils Earth Polo
To honor the environment, Polo Ralph Lauren has committed to removing 170 million plastic bottles from oceans and landfills by 2025. The result? A transformation of their classic polo into the Earth Polo, each one made from approximately 12 plastic bottles.
The bottles are fashioned into yarns used to create the fabric and the shirts are then dyed with a process that uses zero water. So America’s favorite preppy staple (seen on everyone from Pharrell Williams and Sean "Diddy" Combs to brand ambassador Nacho Figueras) now has sustainable style cred.
Each purchase of the gender-neutral $89 shirt (which comes in a green, white, navy or a light blue hue) helps support Ralph Lauren and FirstMile’s commitment to helping rid the Earth of plastic waste.
Salvatore Ferragamo's Eco-Chic Accessories
In February, the Hollywood-loved luxury Italian fashion house Salvatore Ferragamo announced British designer Paul Andrew as its new creative director of womenswear. Optimism for the future is apparent in the brand's Earth Day-inspired collection called 42 Degrees, designed by two of the company's creative studio designers.
The three-piece line includes a backpack, tote and sneakers ($595 to $1,150) and takes its name from the conditions that produce a rainbow: the sun must be no more than 42 degrees above the horizon (the collection features rainbow-striped ribbon trim as an homage). A focus on the natural world is also woven into the material with the use of natural rubber dyed with vegetable tans and textiles made from recycled plastics.
The late Salvatore Ferragamo made a name for himself by being at the forefront of efforts to use recycled materials. And the company amped up its commitment to sustainability in 2014 with the creation of a "green team" (a working group within the company devoted to sustainability efforts).
Earlier this month, Ferragamo unveiled a "Sustainable Thinking" exhibition that opened at the brand's museum in Florence on April 12 and runs through March 8, 2020 in conjunction with a series of talks and workshops.
Everlane Steps Into Sustainability With Sneaker Line
San Francisco-based direct-to-consumer brand Everlane has made a name among the likes of Angelina Jolie, Jennifer Lawrence and Sophia Bush for its quality, timeless styles at lower costs.
Adding to the Earth Day fanfare, the company has just extended into footwear with the release of a new eco-conscious sneaker brand called Tread by Everlane. The very first $98 unisex style is dubbed Trainer, comes in seven colors, and is set to debut on April 25. Made of 45 percent recycled materials, the Trainer is also 94.2 percent plastic-free, according to the company.
The brand has also vowed to only use recyclable plastic from its own supply chain by 2021. Last fall, Everlane introduced a ReNew line of coats and sweaters made from plastic bottles.