5 New Designers on Hollywood's Radar
Emma Roberts, Beyonce, Rihanna and more are stepping out in looks from David Koma, Jonathan Simkhai and three other designers who are quickly making names for themselves in the industry.
"The red carpet has been able to create visibility for our young brand that we could have never imagined," said Han Chong designer of Self Portrait. "It’s very important," agrees David Koma. "It definitely helps business worldwide and grows brand awareness." Here are 5 brands who are bubbling under the radar and using major red carpet moments to gain recognition. Trust us, these will be some of the most buzzed about labels by this time next year.
Cushnie Et Ochs
Carly Cushnie, 31, and Michelle Ochs, 30, debuted their modern take on '80s body-con in 2008 and became a favorite of Charlize Theron, Rihanna and Naomie Harris, who wore a white asymmetrical dress at a Southpaw premiere. The NYC-based duo recently was tapped as part of a collaboration with Fox's Empire and Saks Fifth Avenue. Says Cushnie: "We're superfans of the show, and Taraji [P. Henson] looks amazing in the clothes."
The London-based designer, 29, showed his first collection at 15, launching his sculptural line in 2010. Fans include Jennifer Lawrence and Emily Blunt, who donned a rainbow dress at the London Into the Woods premiere. His dream client? "Angelina Jolie — love her style and personality."
Read more Top 25 Red Carpet Designers 2015
Championed by young and established Hollywood alike from Kiernan Shipka to Julianne Moore, the Madrid-based label, designed by Josep Font, steadily has been invading the town's top red carpets. Says Font, 47: "Kiernan is the perfect Delpozo woman: chic, fresh, fun and experimental; at the same time, she is charming."
Scarlett Johansson, Kendall Jenner and Gigi Hadid wear this New York designer, 30, on the carpet, about which Simkhai says, "Red-carpet dressing is an incredible opportunity to build our brand name." He cites Emma Roberts in a short mesh two-piece at the Fox TV upfronts as his favorite look this year ("She totally rocked it").
Designer Han Chong, 36, launched his label in 2013, and his feminine creations have been seen on Beyonce, Reese Witherspoon and Rachel McAdams (at the Aloha L.A. screening). "The dress was a favorite piece, and I imagined her in it. I was so excited to see it come true," says the Malaysia-born Chong.
This story first appeared in the Oct. 2 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.