5 Vegan Fashion and Beauty Brands That Tap Into Hollywood Glam

Vegan Beauty - Detail Rooney Mara -Madeline Brewer-Split- Getty-H 2018
Dominique Charriau/WireImage; Taylor Hill/FilmMagic

Including Rooney Mara's brainchild, Hiraeth Collective, worn by Madeline Brewer and Kate Mara.

While Stella McCartney has proven that clothing devoid of animal byproducts can be quite luxurious (and in some instances more expensive than that using actual leather and skins), few brands have risen to the same level — until now.

Enter a new crop of labels proving that vegan fashion and beauty don’t have to sacrifice quality or design — or fun. From Rooney Mara’s moody new clothing collection to flashy makeup geared toward millennials, fashionable vegan options are now far from the pleather jackets and canvas slip-ons of yore.

Discover below a few of the lines that have figured out the balance between being animal-friendly and style-savvy.

Hiraeth Collective

One look at the slip dresses and zip-up combat boots from Hiraeth Collective and it’s no surprise that the line is the brainchild of actress Rooney Mara (known for wearing darkly romantic Givenchy and black lipstick) and her friends Sarah Schloat and Chrys Wong.

From loafers, to a structured harness, to wide-leg leatherette trousers, all of the items are wool, fur, leather and silk-free and can service your Goth girl dreams or be broken up with denim or more textured pieces. It's the monochromatic palette and stripped-down approach that makes Hiraeth feel so elevated and worth a second glance. Celebrity stylist Karla Welch sported the harness on her Instagram, and The Handmaid’s Tale actress Madeline Brewer has worn the brand’s Francis dress.





@madbrew in our Francis Dress and Harness || #animalfree #madeinla #hiraeth || @chrisclassen || available now on our E-shop

A post shared by Hiraeth (@hiraeth.collective) on


As the look of lashes and eyebrows continues to trend toward full and fluffy, lash extensions and growth serums are more popular than ever. Vegamour is a recently launched, Los Angeles-based clean beauty company focusing on hair, lash and brow growth with eight products all totally void of harmful chemicals.

With ingredients like hydrating Marula oil, curcumin (which has been shown to lengthen the hair’s growth phase), mung bean and red clover (which helps inhibit the production of damaging dihydrotestosterone, aka DHT, which is known to miniaturize hair follicles), Vegamour is setting out to make effective yet safe products that also happen to be packaged in chic, rose-tinted tubes.

Artifact Eight

Founded by longtime fashion and lifestyle publicist Amanda Schuon, Artifact Eight is an accessories line comprised of faux skin bags, toiletry cases, pouches and fanny packs.

The “skins” look strikingly real but are more pliable than an actual exotic hide. Using a hand-cast rubber mold, Artifact 8 has replicated the look of python, stingray and alligator belly skins, so they are cruelty-free but have the look and feel of genuine skin.

All items are made in L.A. and priced under $300.

Milk Makeup 

Co-founded by a group of beauty and fashion veterans including Milk Studios owner Mazdack Rassi and his wife, beauty and fashion editor and E! News correspondent Zanna Roberts Rassi, Milk Makeup is geared toward a millennial audience, but with products that have actual pay off.

Housed in holographic packaging and with a majority of the skincare formulated in easy-to-use stick form, it’s proof that a cool and edgy makeup brand can be vegan. 


Sleek and minimal sandals, on-trend mules and vintage-inspired block-heeled boots don’t often come in vegan options, but since launching in 2016, L.A.-based Susi has been turning out stylish shoes that are void of animal byproducts.

Using rubber, recycled polyurethane and recycled micro suede, founder and creative director Bianca Moran has been creating cruelty-free footwear that falls in line with a previous business of hers which opened in the Philippines in 2015 — the first vegan, gluten-free restaurant in the country.