62nd Emmys set for August

Move made to accommodate NBC football coverage

It's NBC's turn to carry the Emmys, so the awards show is moving to August again.

NBC on Wednesday said it will broadcast the 62nd Primetime Emmy Awards on Sunday, Aug. 29.

The network first shifted the show to late August from its traditional airdate -- the Sunday before the official start of the TV season, in late September -- in 2006, the last time it carried the awards. (The Emmys aired Aug. 27 that year).

The shift is made to accommodate NBC's football coverage, moving the show to a pre-NFL season berth Sunday night.

Despite lower viewership levels in August, the 2006 Emmys still rank as the highest-rated of the past four years. When airing on Fox in 2007, ABC last year and CBS this year, the telecast had to go against football on NBC.

NBC is setting the airdate for the Emmys unusually early this year after a flurry of major decisions and reversals by the Academy of Television Arts & Sciences and CBS last year drew publicity. Those included an airdate moved back and forth and a plan to pretape some categories that was scrapped.

"Scheduling and announcing the telecast for Aug. 29 this early in the awards cycle will give the television academy and NBC a head start on creative discussions," NBC alternative programming chief Paul Telegdy said.

The next Emmys are crucial for ATAS; the ceremony is the last covered by the organization's current contract with the Big Four broadcast networks.

Emmy noms will be announced at 5:40 a.m. July 8 from ATAS' Leonard H. Goldenson Theatre in North Hollywood.