822 Digital builds up offerings


Video game ad agency 822 Digital is marking its growth with a new print division, the addition of a live HD shooting team and its own director of business, the company said Thursday.

The agency, which is marketing titles for PlayStation 3 and Xbox 360 and has feature director Steven Readmond heading the HD team, has added four HD edit bays to its facility and named Lauren Faccidomo its director of business.

"We're going to give game publishers and studios absolutely everything they will ever want and need to market their games in the most creatively captivating, unique and cost-effective way," said Steven Rosenbaum, 822 Digital president and creative director.

822 Digital serves video game publishers and major motion picture studios by creating TV, online and print campaigns for video game franchises through CGI and 3-D motion graphics, live shoots, print campaign design, sound design and original music composition.

Founded by Rosenbaum and vp Hector Rodriguez, the company has created 20 video game campaigns for such clients as Sierra/Vivendi Games and 2K Sports.