A Closer Look at 'Star Wars: The Force Awakens' Social Media Chatter
The Disney film received 4.9 million tweets and 140 million Facebook interactions during opening weekend.
The threat of spoilers hasn't kept Star Wars fans away from social media.
More than 64 million people around the world had 140 million interactions with Star Wars-related content on Facebook during the opening weekend of Star Wars: The Force Awakens, the social network revealed Monday. Meanwhile, there were 4.9 million tweets about the pic from the evening of Thursday, Dec. 17, through Sunday evening, setting a new record for a film's opening weekend on Twitter and becoming the most-tweeted movie of the year.
On Facebook, the countries most engaged with conversations about Star Wars were the U.S., the U.K. and Australia. The states most engaged during the weekend were Utah, New Mexico and Arizona.
In the 30 days leading up to the premiere of Force Awakens, more than 53 million people had 126 million interactions on Facebook about the film. With a slight edge, women made up 52 percent of the people talking about the pic, but men were more engaged in the conversations and interacted with the content more often. The largest age group talking about Force Awakens on Facebook was the 18-34 demo, but the 35-54 demo was most passionate with the most interactions per person.
Even as fans discussed the film online, spoilers weren't far from their minds. The most-tweeted word in reaction to the movie this weekend was "spoiler," followed by "good" and "excited."
Force Awakens opened to $238 million in North America for a global launch of $517 million.