A Company, Budapest Film team for VOD
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BERLIN -- German-based A Company and Hungary's leading independent distributor, Budapest Film, have signed a Letter of Intent to establish a pan-European VOD Platform, Filmklik Europe.
The two companies will focus to begin with on serving the central and Eastern European territories (Bulgaria, Romania, Baltic States, Poland, Czech Republic, Slovakia) rolling out across these countries and then the CIS in 2008 and 2009.
Filmklik Europe will offer all films acquired by Eastern European Acquisition Pool, an A Company subsidiary, as well as select libraries from the U.S. and Europe, special interest programs, and films from online film festivals.
"Both partners intend to develop Filmklik Europe to become one of the leading VOD platforms in central and Eastern Europe very soon," said Peter Bognar, co-managing director of Budapest Film. "Together with local partners in each territory, we are able to approach costumers in reflection of the different national taste, cinematic tradition and marketing strategies".
The CEO of A Company, Alexander van Dulmen, said: "We are facing an enormous change and challenge in the home entertainment world. Internet-based VOD will sooner or later replace almost the entire DVD rental and sell-through business. We are keen to participate at the beginning of the technological changes."