It's a man's world at CBS

Barry Sonnenfeld-guided comedy from Esquire writers

CBS might be adding a companion guy rule book to Barney Stinson's Bro Code.

The network is developing "Things a Man Should Never Do Past 30," a single-camera comedy from executive producer/director Barry Sonnenfeld, the Tannenbaum Co. and Sony Pictures TV.

The project is inspired by Esquire contributing editor David Katz's humorous book penned as a list of 500 rules of what a man shouldn't do once he turns 30.

A few examples: "See any movie with elves, mutants, Wookiees or other nonhuman characters on opening night"; "Figure out which dirty words are spelled by phone number"; "High five in a business situation"; "Have any furniture that involves cinder blocks"; and "Google ex-girlfriends."

The CBS project mostly is based on the personal experiences of Katz and Esquire editor at large A.J. Jacobs.

"The show is about a guy working at men's magazine who is reluctant to embrace adulthood and his friend who is an immersion journalist," said Katz, who is penning "Things" with Jacobs, an immersion journalist.

Although set at a men's magazine, "Things" will not be a workplace comedy, Katz said.

In their first TV writing effort, Katz and Jacobs are being supervised by veteran comedy writer-producer Al Higgins ("Malcolm in the Middle"), who also is set to serve as showrunner if the project is picked up.

In addition to executive producing, Sonnenfeld -- hot off his Emmy win for helming the pilot of ABC's "Pushing Daisies" -- is on board to direct the potential pilot.

"I thought it was a great idea for a show about modern-day men and women dating and trying to grow up and commit while at the same time surrounded by many reasons why not to grow up," Sonnenfeld said.

Katz and Jacobs are repped by ICM. Sonnenfeld is repped by WMA. Higgins is with CAA.