A novela idea: 'El Clon' deal for Telemundo


"El Clon," one of the most successful telenovelas of all time, is set for a reincarnation under a deal set to be announced today at Telemundo's upfront in New York.

Telemundo has partnered with TV Globo to co-produce the famous Brazilian novela for the U.S. Hispanic market in Spanish.

The agreement is the beginning of a partnership between the two leading global content providers, executives said. The novela will be produced by Telemundo Studios in Colombia, and TV Globo will provide the original format. Telemundo will have exclusive broadcast rights for the U.S. and Puerto Rico, and both companies will market the new production through their international sales teams worldwide. The new Spanish version will be pitched this week to international buyers at the L.A. Screenings.

"El Clon" first aired in 2002 on Telemundo and became its strongest 10 p.m. property. It was an international success, selling in more than 90 countries.(partialdiff)