A$AP Mob Fronts Calvin Klein Underwear, Denim Campaign
In the words of their 2017 hit, "Don't step on my Raf Simons."
A$AP Mob's love for Raf Simons — the Calvin Klein creative director and the titular subject of the group's 2017 hit, "Raf" — is apparently mutual.
The beloved Belgian hired A$AP Mob to star in Calvin Klein's new underwear and denim campaign, released Monday. Photographed by Willy Vanderperre, the ads star seven members of the hip-hop collective: A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott.
The images are part of Calvin Klein's greater marketing campaign called "Our Family. #MYCALVINS" — an "evolved" concept of the brand's iconic tagline, which was previously associated with partially nude, maybe-air-brushed images of a brooding Justin Bieber. The new concept, under the creative direction of Simons, has the idea of a "chosen" family at its core.
Solange posed with Kelela, Dev Hynes and more musical collaborators in photos for the campaign that were released last month.