Aardman launches rights division

Sean Clarke to head up new banner

LONDON -- "Wallace and Gromit" creator Aardman Productions has revamped its marketing, licensing and international television division into a single entity, Aardman Rights, which will market and sell Aardman content across all media and will seek to expand its IP portfolio by representing third-party properties, Aardman head of broadcast Miles Bullough said Monday.

The move will see Sean Clarke appointed head of Aardman Rights, reporting to Bullough and taking the newly created position with immediate effect. Clarke previously headed up the marketing and licensing teams at Aardman and before that worked for Disney consumer products.

Alix Wiseman will continue as head of sales for TV, DVD and new media, while the licensing team has been strengthened with the addition of Rob Goodchild to work alongside Helen Neno as licensing manager with responsibility for video games and toys.

The animation producer will be represented at Mipcom, flying the Aardman Rights banner.