ABC Bans Weinstein Company's 'Our Idiot Brother' Commercial (Video)
UPDATE: The network is asking TWC to make three cuts to the spot -- a visual of an exchange what is assumed to be drugs; a visual of Paul Rudd's character using a juice box to depict urination; and various references to getting high and smoking.
ABC is refusing to broadcast a commercial spot for the R-rated comedy Our Idiot Brother unless certain cuts are made, the Weinstein Co. announced Thursday.
ABC is asking for three cuts: a visual of an exchange of what is assumed to be drugs; a visual of Paul Rudd's character using a juice box to depict urination; and various references to getting high and smoking.
Asked for a comment, ABC said: "The ABC Television Network approved and accepted multiple spots for Our Idiot Brother, and has aired spots for this film. The network did not accept spots that violated our long-established Ad Guidelines."
The television ad that ABC is refusing to run is already airing in its current form on other broadcast and cable networks.
The move prompted Harvey Weinstein to cut a new red-band trailer for the comedy, which opens Friday at the domestic box office.
“We’d like to dedicate our new red band trailer for Our Idiot Brother to censorship everywhere,” TWC co-chairman Weinstein said. "Enjoy!"
Our Idiot Brother is about three sisters -- played by Elizabeth Banks, Zooey Deschanel and Emily Moritmer -- and their incurably optimistic sibling, played by Rudd. The ensemble comedy also stars Steve Coogan, Hugh Dancy, Kathryn Hahn, Rashida Jones, Shirley Knight, T.J. Miller and Adam Scott.
Check out the NSFW red band trailer below.