Former ABC Communications Exec Launches PR Firm

Alison Rou's Anchor Media Strategy will focus on showrunners

Former ABC Communications vp Alison Rou has opened her own PR firm.

Rou's newly launched Anchor Media Strategy will focus on showrunners, who have increasingly become household names.

Rou's client list that already includes Julie Plec (The Vampire Diaries, The Originals), Kerry Ehrin (Bates Motel), Erica Messer (Criminal Minds), Michele Fazekas and Tara Butters (Resurrection, Agent Carter), John Lehr and Nancy Hower (Hulu's Quick Draw), Ilene Chaiken (Empire) and wife Liz Tigelaar (Life Unexpected), whom she credits with creating her love of showrunners.

Rou is also representing the annual ATX Television Festival in Austin, which has become a showrunner-driven event with both Plec and Tigelaar on the board. Organized by Emily Gipson and Caitlin McFarland, the festival will mark its fourth year in June, with Rou charged with building awareness of the event in L.A. and within the TV industry.