ABC, Popsugar Team for Oscars Red Carpet Coverage

Awards Oscar Red Carpet - H 2012

Prepare for Oscar red-carpet mania Feb. 24.

Popsugar reporter Allison McNamara will report on the live stream of the pre-show festivities.

ABC has tapped Popsugar as a live streaming partner for its red-carpet coverage. 

The online publisher will be the exclusive fashion stream partner of ABC's Owned Television Stations for the On the Red Carpet at the Oscars live stream.

Popsugar reporter Allison McNamara and ABC7's Tina Malave will report for the stream, which will also be promoted and streamed on Popsugar's award-season hub. McNamara also will appear in segments of the red carpet pre-show television broadcast. 

"Our large audience is super-engaged around the Oscars — in fact, for all of award season — so this collaboration with the ABC Owned Television Stations makes perfect sense," said Popsugar founder Lisa Sugar. 

Added Wendy McMahon, senior vp digital at ABC Owned Television Stations: "We have long admired Popsugar for its dynamic and high-quality coverage of award shows. They have a voice and point of view that clearly resonates with their big readership and key demo, and we are excited to partner with them."

The fashion live stream for On the Red Carpet at the Oscars will start at 5:30 ET/2:30 p.m. PT on Oscar day, Sunday, Feb. 28.

The Oscars air at 8:30 ET/5:30 p.m. PT on ABC.