ABC taps TV research vet

Charles Kennedy named senior vp

Charles Kennedy has been named senior vp research for ABC.

The 15-year TV research veteran will lead all of ABC's research activities, including ratings analysis and forecasts, and will also focus on using Disney's Ad Lab for cross-platform consumer behavior and additional digital, advertising and marketing initiatives. He will report to Peter Seymour, Disney Media Network's executive vp strategy and research.

"Charles' outstanding track record in television research, along with his proven expertise evaluating social trends, makes him highly qualified for this key research position at the ABC Television Network," said Mr. Seymour.

Kennedy joined ABC from DYG Inc., a market research firm specializing in social trends.