Activision Blizzard names new CEO

Eric Hirshberg oversees Activision Publishing starting Sept. 7

Eric Hirshberg
NEW YORK -- Video game giant Activision Blizzard has named marketing and advertising veteran Eric Hirshberg CEO of Activision Publishing, effective Sept. 7.

Reporting to Activision Blizzard COO Thomas Tippl, Hirshberg will oversee Activision Publishing's operational management, including its studio, product development and marketing. He will assume the position from Mike Griffith who has moved into the post of vice chairman of Activision Blizzard.

Hirshberg comes from integrated marketing and advertising agency Deutsch LA where he most recently served as CEO and chief creative officer. Sony's PlayStation was among his clients.

"In contemplating the requirements for the role of Activision Publishing's new CEO, we believed it was vital to have a leader who was a dedicated gamer, inspired creative thinker, possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns," said Activision Blizzard CEO Robert Kotick.
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