Ad revenue for German TV on upswing



CANNES -- Good news for studios selling to Europe's largest TV territory -- the German ad market shows no signs of slowing down.

Figures released by Nieslen Media Research on Wednesday showed television ad revenue up 6.4% in the first nine months of 2007 to €6 billion ($8.5 billion). TV outpaced the rest of the German advertising market, which grew 4% during the same period.

Ludger Wibbelt, managing director of Nielsen Media Research in Hamburg, said the German market is on target to grow for the fifth year in a row.

That growth has dovetailed with a resurgence in U.S. licensed programming in Germany. American series dominate the primetime schedules of the major German channels.

"House," the No. 1 drama on German TV, on Tuesday night set a ratings record on RTL when it drew 6.2 million viewers for a 20.3% share. The Hugh Laurie-starrer captured an astounding 35.1% share, or 4.5 million viewers, in the key 14-49 demographic.