Ad-Technology Company Innovid Raises $11 Million

The company's handiwork can be seen on the websites of all the major TV networks, says CEO Zvika Netter.

Video-advertising technology company Innovid has raised $11 million in a Series C funding round that included money from existing investors and one new one, the company is set to announce on Wednesday.

The latest round brings the total amount collected in investment capital to $27.6 million.

Participating this time around was Vintage Investment Partners, which joined existing investors Sequoia Capital, Genesis Partners and Deutsche Telecom’s T-Venture.

Innovid, founded in 2007, describes itself as a provider of tools to create, deliver and measure video campaigns in any format and on any screen.

Company founder and CEO Zvika Netter says its interactive technology can be found on all of the major networks’ websites, along with Yahoo, AOL and more, though not on Hulu or YouTube.

The company counts several major film studios among its clients, including Sony Pictures, Paramount and Disney.

For a Disney campaign for Oz: The Great and Powerful, for example, Web surfers can roll their cursors over a 30-second ad, turning it into a full trailer, and can also be treated to a list of nearby theaters and show times, all without leaving the website.

“So, from a user perspective, you’re not hijacked,” Netter said.

Innovid employs 100 people at its headquarters in New York and offices in Los Angeles, San Francisco, Detroit, Chicago, London and Sydney.