Ad Wars: Julianne Moore is Reed Krakoff's New Face

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The "Carrie" actress will appear in the New York-based brand's fall campaign.

When it comes to fashion, Julianne Moore reliably glows on the red carpet (with a little help from her stylist, obviously). Now, the Carrie actress is turning it up a notch in print as she becomes the face of Reed Krakoff's fall campaign.

Krakoff himself shot Moore at the Cultural Services of the French Embassy on Fifth Avenue in New York, where the flame-haired beauty sported a $2,990 python vest and clean, natural makeup. The spots are set to appear in the September issues of fashion magazines.

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"I have admired Julianne's extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level," Krakoff told Women's Wear Daily, adding that the actress represents and reflects the three-year-old brand's values with a "combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery."

The 49-year-old designer has spent the last 16 years at Coach -- most recently serving as creative director -- and announced that he'd leave the company next summer to solely focus on his namesake line. As for Moore, this isn't her first time doing the fashion and beauty ad circuit, with past campaigns for L'Oreal, Bulgari and Talbots under her belt.