Adam Sher heads to Seacrest Prods.

Longtime WMA agent to become CEO of client's company

Longtime WMA agent Adam Sher is departing the agency to run client Ryan Seacrest's production company as CEO.

Sher has been with WMA since 1993, most recently holding the title of senior vp. Sher, along with WMA chairman and CEO Jim Wiatt and exec vp/head of nonscripted TV John Ferriter, spearheads the team that represents Seacrest, who has been a client for 8 1/2 years.

At Ryan Seacrest Prods., Sher will oversee all divisions of the company, including TV, radio and new media, reporting to Seacrest.

"Ryan has accomplished a great deal over his career, and there isn't a better choice than Adam to continue to build Ryan's powerful brand," Wiatt said. "We look forward to continuing to work with them both."

Sher said Seacrest presented him with an opportunity that he couldn't refuse at a time where the ubiquitous TV and radio host has been expanding his media imprint as well as the company's slate. Its series include E!'s "Denise Richards: It's Complicated" and "Keeping Up With the Kardashians"; MTV's upcoming competition show "Bromance," starring Brody Jenner ("The Hills"); and NBC's new "Momma's Boys," in which a group of mothers help their complacent sons choose a bride. Seacrest also has deals with Coke, Cingular Wireless and Procter & Gamble.

"With everything going on, including the success of the production company, his radio deals and everything else, it created an opportune time for me to go over to help him grow Ryan Seacrest Prods. into a full-service media company," Sher said.

Ferriter said Sher's departure means basically a shifting of resources at WMA but expects all of the clients Sher works with to remain with the agency. Because WMA generally has multiple agents working with each client, Ferriter expects a smooth transition, though Sher will stay on for an undetermined amount of time to help with the shift.

"I don't think there is a better person in the world to take Ryan's company to a brand-new level, which is what Ryan has been reaching for," Ferriter said.

As for RSP, the company's exec team also includes CFO Jeff Refold, exec vp production and development Eliot Goldberg and senior vp new media development Tony Novia. Sher said he expects an announcement soon on new developments at the company but declined to say more.