Adele's '25' Sells Another 1.16 Million in U.S., Spends Fifth Week at No. 1
Total U.S. sales for '25' now exceed 7 million.
Adele’s 25 locks up its third million-selling week in the U.S., as the set sold 1.16 million in pure album sales in the week ending Dec. 24 (up 47 percent), according to Nielsen Music. That’s the five-week-old set’s second-biggest frame yet, following its 3.38 million bow in the week ending Nov. 26.
A surge in sales in the week leading up to Christmas was expected, as consumers rush to make last-minute holiday purchases. Also aiding 25's sales in the most recent tracking week: the frame captured a full seven days through Dec. 24. Nielsen Music's tracking week runs from Friday through Thursday, and Christmas Eve fell on a Thursday this year. (Usually, the tracking week ends a day or two before Christmas — or after the holiday, thus lessening the impact of the week-before-Christmas sales frame.)
The album also sold more than a million in its second week on sale, when it shifted 1.11 million; 25 was already the first album to sell a million copies in two different weeks, and now it’s the first to score three million-selling frames.
Its total U.S. album sales, through Dec. 24, now stand at 7.13 million.
Unsurprisingly, 25 also easily earns a fifth straight week at No. 1 on the Billboard 200 albums chart, with 1.19 million equivalent album units.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums and streaming equivalent albums. The Jan. 9, 2016-dated chart (where Adele is No. 1 for a fifth frame) will be posted in full to Billboard’s websites Tuesday, Dec. 29.
A version of this story first appeared on Billboard.com.
Dec. 28, 12:15 p.m. This story has been updated with Nielsen's latest sales figure for the week.