Aden + Anais Founder to Publish Memoir/Guide for Female Entrepreneurs

Raegan Moya-Jones Family - H 2016
Courtesy of Subject

Prince George and Blue Ivy Carter were both spotted in the chic baby swaddle created by Raegan Moya-Jones.

Aden + Anais founder Raegan Moya-Jones’ memoir/guide for female entrepreneurs, Leap, has been acquired by Portfolio. The Penguin Random House business-oriented imprint expects to publish it in 2017.

Leap is described as a “guide for aspiring female entrepreneurs to defy stereotypes to create authentic and financially successful businesses, told through Moya-Jones’ own roller-coaster ride of a story.”

The Australia-born Moya-Jones, who lives in New York City with her family, is the founder of the baby clothing company best known for its cotton muslin baby swaddle. Moya-Jones started Aden + Anais in 2006, after she couldn’t find a traditional Australian-style muslin swaddle for her first daughter, who was born in 2003. 

The swaddles gained an early celebrity following after Adam Sandler was photographed with his baby in one soon after its launch. Other famous users include Beyonce, Pink and the Duchess of Cambridge, who bought one for Prince George.

CAA represented Moya-Jones on the deal.