Adlabs joins U.K. distribution group


LONDON -- U.K.-based Indian movie distributor Adlabs Films (U.K.) has become the second Bollywood movie distributor here to join the Film Distributors' Assn., the organization said Tuesday.

The FDA membership roster now totals 21 companies.

Adlabs Films (U.K.) was established 15 months ago by Indian parent Adlabs to distribute Bollywood titles here. Previous releases include "Krrish," " Baabul" and "Dil Apna Punjabi."

"As the world's third largest theatrical market, with a significant population of ethnic consumers, we are keen to make an impact in the U.K., and look forward to engaging with more industry issues through FDA," Adlabs Films (U.K.) biz chief Pranab Kapadia said.

Added FDA chief executive Mark Batey: "The potential for Hindi films in U.K. cinemas continues to rise -- it's rare to find a week without a Bollywood film in the top 10 -- and Adlabs is committed to the further development of this important market segment."