Adlabs opens restoration facility

New center handles analog to digital transfers to MPAA specs

HONG KONG--Adlabs Films, part of India's giant Reliance ADA Group, has opened an outsourcing facility that it says will deliver world-class digital restoration and content processing services.

Providing analog to digital conversions and physical media to digital data transfers done to MPAA specs, Adlabs Digital Services already has 300 staff and is scheduled to expand to 1,200 within a year.

The facility, housed in a special economic zone outside Mumbai and costing 150 million rupees ($3 million), recently won an order from the National Film Archive of India to digitize and restore 1,000 movies. But, Adlabs Films CEO Anil Arjun said that the facility is aiming at a worldwide clientele which it can service through Reliance's global fiber optic backbone.

Separately, another Reliance unit, BIG Animation, recently delivered 13 episodes of the "Little Krishna" cartoon series for Nick, the Viacom 18-backed children's channel. The $10.1 million series was co-produced with the Indian Heritage Foundation and scripted by Emmy award winner Jeffery Scott. Based on one of the most iconic figures of Indian legend, the series will air from next Monday with a choice of Hindi and English feeds.

A movie version is due to be completed within the next two months.