AEG launching HD studio in downtown L.A.

$15 million facility under construction near Staples

Sports and entertainment entity AEG said Wednesday that it has created AEG Prods., a multiplatform HD studio under construction near the Staples Center.

The $15 million facility will overlook L.A. Live, the recently opened residential and entertainment district built for $2.5 billion on 4 million square feet in downtown Los Angeles.

Technically, AEG Prods.' first show, a news special called "L.A. Comes Alive," has already aired, though without carrying the new company's logo.

Discussions are under way now for new TV and broadband shows to begin production in about a month, said Michael Goldfine, the former "Extra" showrunner who was tapped to run AEG Prods.

Goldfine said he'll run the new department with a small staff and hire freelancers on a show-by-show basis, producing content as small as a single Webisode up to multimillion-dollar TV shows.

Beyond L.A. Live and the Staples Center, AEG boasts such assets as Nokia Theatre, Club Nokia, Nokia Plaza and the Grammy Museum, so sports and music will be an obvious focus for AEG Prods.

"But because of what we're building, there's an opportunity to do so much more than that," Goldfine said. "We have the most amazing set I've ever seen."

Award shows, game shows, reality shows, concerts and special-event programming are all on the docket, though Goldfine would not divulge specifics.