AEG snares webcasting specialist

Incited Media to be combined into new unit

Entertainment and sports presenter AEG has paid an undisclosed sum to acquire Incited Media, a company known for its live webcasting of such major events as the Olympics, the Democratic National Convention and Live Earth.

AEG, which owns Staples Center in Los Angeles and similar facilities nationwide, has combined its AEG Prods. with Incited to create AEG Digital Media, being run by Michael Goldfine.

"I could have built these capabilities on my own or acquired the best in the business," said Goldfine, an AEG senior vp who now also carries the title of president of AEG Digital Media.

AEG Prods. was created in February and was instrumental in the Michael Jackson Tribute for Staples Center.

Incited was created eight years ago, and CEO John Petrocelli said it has been profitable since Year 1. Petrocelli was named vp sales and digital development at AEG Digital Media. He, along with company founders Ben Rolling and Joe Einstein and the rest of the Incited team, will move about five miles to offices adjacent to Staples.

Over the weekend, the new AEG Digital Media was set to conduct webcasts of Farm Aid and a concert at the Hollywood Bowl. On Friday, it will webcast Cirque du Soleil founder Guy Laliberte making an announcement from the Space Station, 225 miles above Earth.

"AEG Digital Media becomes a first-of-its kind production powerhouse with the end-to-end broadcast and webcast capabilities to reach a mass global audience through digital production and distribution," AEG president and CEO Timothy Leiweke said.