AFM: Ross Dinerstein Launches Film, TV, Digital Company

Dubbed Campfire, the company's slate will include the sci-fi horror film 'The Diabolical,' starring Ali Larter

Producer Ross Dinerstein (The Pact, Mr. Jones, The Divide) is launching a new company called Campfire that will span film, TV, digital content, commercial production and postproduction.

One of the most active indie producers in the industry, Dinerstein has produced or executive produced more than 25 feature films during the past decade. Content Media, who Dinerstein has teamed with on 10 consecutive movies, is financially backing Campfire.

Campfire's first produced films include The Diabolical — a high-concept sci-fi horror film starring Ali Larter; Rodney Ascher's The Nightmare, which follows an investigation into the demonic visions experienced by victims of sleep paralysis and is inspired by Ascher's own experiences with the condition; and a documentary about the personal computer wars of the 1980s centering on Compaq Computer and its takedown of IBM and others.

"Campfire is the company that I have been planning since I started in this business, and Content Media has given me the support and resources to make this dream a reality," Dinerstein said. "Campfire will be an innovative company that works in all media and platforms."

Based in Los Angeles, Campfire aims to produce 2-3 films a year at varying budget levels and genres, 1-2 TV and/or digital series, 3-4 commercials a year through its relationships with European-based commercial production companies, and provide postproduction services for both its own and third-party projects.

"Ross has proven himself to be a highly accomplished producer and entrepreneur, and we are extremely excited to be part of his ambitious future plans," Content CEO John Schmidt and president of film Jamie Carmichael said.

Dinerstein will build out the Campfire executive management team over the coming months but has already tapped Joel Henry as Campfire's head of physical production, Saul Herckis as head of postproduction and Andrew Schwarz as its coordinator of production and development. Lydia Dunham will continue to assist Dinerstein as he runs the day-to-day operations of the company.

Before launching Campfire, Dinerstein served as co-CEO of Preferred Film & TV. Over the last few years, he has focused his producing efforts on creating so-called elevated midnight movies including The Day.