New Funding Fuels Aframe Expansion in North America

Company offers cloud-based production infrastructure.

At a time when a growing number of companies are developing cloud services as a way to make production more efficient, London-based Aframe is expanding in the North American market, having raised $7 million in venture capital funding from Octopus Investments, Eden Ventures, and existing investor Northstar Ventures.

This brings the total investment in the company to $10 million.

Aframe offers a private cloud-based video production platform to the media and entertainment industry with what it believes is a “sweet spot” in the mid-market.

International clients include BBC and MTV, while US clients including Veria.

“Reality TV is a sweet spot for us, because there is a lot of video,” Aframe North America president Mark Overington said, adding that reality TV can have 100-200:1 shooting ratios. "We expect more longer-format content to be an early focus - reality TV, unscripted, documentaries. Lots of content that needs to be accessed by many." 

In the U.S., Aframe maintains a Boston office and infrastructure in New York and Los Angeles.

The company explained that with its service, any large broadcast-quality video format -- including uncompressed raw footage -- could be uploaded into its private cloud storage.

Once in the cloud, the service offers capabilities including transcoding and collaborative features. Aframe offers its own transcoding engine, but for creative work it aims to support today’s productions. “We are not trying to change the way people edit,” company co-founder David Peto said, explaining that the system is currently designed for use in North America with Avid’s widely used Media Composer, while in the U.K. it is already expanding integration with Avid, as well as editing systems such as Apple’s Final Cut and Adobe’s Premiere Pro.

Security features include encrypting and watermarking.

Aframe  -- which can be accessed on the Internet -- is available as a free personal account, with professional accounts starting at $99 a month per user, or as an enterprise account at $249 a month per user.


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