Age trumps technology in TV trends

Market growth is limited more by consumer age

BRUSSELS -- TV and video market growth is limited more by the age of consumers than by technological limitations, according to a new report by ABI Research.

Internet downloads are mostly popular with those under 30, who also are four times more likely to have watched video on their cellphone than those in their 50s, the report says.

The report also says that half of those who have used VOD continue to use it at least once a month regardless of age, suggesting VOD success simply depends on getting them to try the service.