Agricultural Reality Format 'Farm Factor' Goes Wide

Producers in six European territories have optioned the "Pop Idol" style format which focuses on a competition for Farmer of the Year.

A reality show in which farmers battle it out in a Pop Idol style televised competition has become an unlikely hot property on the international formats market.

Producers in six European territories - FremantleMedia in France, Tresor in Germany, Shine/Meter in Sweden, Monster in Norway and Zodiak/Mastiff in Denmark and Finland - have optioned rights for local versions of Farm Factor.

The format, originally produced by Ireland's Good Company Productions for local network TG4 has 10 real farmers on 10 real farms competing for the title of Farmer of the Year.The head-to-head challenges involve traditional farming skills such as shearing sheep and driving tractors as well as the more high-tech and business-oriented talents needed to run a modern-day farm.

Farm Factor is currently in its fourth season on TG4. Welsh producers Cwmni Da adapted the show into a BAFTA-nominated series for Welsh-language broadcaster S4C. Cwmni Da has signed a co-production partnership with Sony’s Gogglebox to produce and sell an English-language version for the U.K. market.

Production and sales group Nordic World picked up world distribution rights for the Welsh version of Farm Factor at international television confab MIPTV in April. The group said it is currently negotiating deals for the format with producers in the United States, Australia and New Zealand.

Nordic World will also be selling Farm Factory to buyers at MIPCOM in Cannes next month.