AICP: Web tops in nontraditional ads


The Association of Independent Commercial Producers' newly released membership survey finds that nearly 70% of member companies produced nontraditional advertising projects during 2006 -- the most common format for such projects being internet or broadband viral, followed by original content (branded entertainment).

They estimate that by 2010, on average 38% of their billings will be from such projects. Goodwin Simon Victoria Research collected the data in the report.