Aidem named head of Rainbow Ventures
Will identify new business opportunitiesWith Rainbow Media's acquisition of Sundance Channel now complete, the company said Wednesday that the network's president and CEO Larry Aidem will become president of Rainbow Ventures.
In the newly created position, Aidem will help with the transition of Sundance Channel into Rainbow Media and focus on identifying strategic business opportunities for the company. Aidem will report to Rainbow Media president and CEO Joshua Sapan.
The new head of Sundance Channel will be announced at a later time.
"We are fortunate to have someone like Larry -- who has more than two decades of experience in developing programming strategies for successful networks -- joining Rainbow," Sapan said. "I know that we will benefit from Larry's knowledge as we integrate Sundance Channel, which he has led so skillfully, and as Rainbow continues to explore new and exciting initiatives."
Aidem joined Sundance Channel in 1997 and was named president and CEO in 1998. He also was executive vp business development at Showtime Networks.