Airbrushed Julia Roberts' L'Oréal U.K. Ad Campaign Banned

Advertising watchdog upholds complaints by Liberal Democrat MP Jo Swinson that images were overly airbrushed.

LONDON -- The U.K.'s advertising Standards Authority has pulled two ads featuring Julia Roberts and Christy Turlington for being overly-airbrushed, according to The Guardian.

Liberal Democrat member of parliament Jo Swinson, who has waged a long-running campaign against "overly perfected and unrealistic images" of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline.

The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

L'Oréal's two-page ad featuring Roberts, who is the face of Lancôme, promoted a foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin. It was shot by renowned fashion photographer Mario Testino.

The ad for Maybelline featured Turlington promoting a foundation called The Eraser, which is claimed to be an "anti-ageing" product. In the ad, parts of Turlington's face are shown covered by the foundation while other parts are not, in order to show the effects of the product.

Swinson complained that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."

Roberts recently starred with Tom Hanks in  Larry Crowne.