Airey flipping back to ITV

To return as net's global content chief

Five years after turning down the job of CEO at ITV, Dawn Airey is returning to Britain's leading commercial broadcaster in the newly created role of director of global content, reporting to ITV COO John Cresswell (HR 5/24).

The announcement comes a month after Airey quit as CEO of startup content and distribution venture Iostar, which has since gone bankrupt after failing to attract the necessary funding.

In her new role, the former Five CEO and British Sky Broadcasting head of programming will be responsible for developing ITV's U.K. and international production, distribution and content exploitation businesses.

Airey will take the post this year and have oversight of ITV Prods., Granada Ventures, Granada International and ITV's international production businesses in Australia, Germany and the U.S.

Together, the businesses generated revenue of £652 million ($1.3 billion) in 2006.