AIT to digitize 116 MJR megaplexes


Access Integrated Technologies has announced a digital cinema deployment and preshow programming deal with MJR Theatres.

Independent exhibitor MJR will convert 116 megaplex screens in seven locations to digital cinema using AccessIT's Theatre Command Center software and pre-show programming and Christie DLP Cinema projectors.

MJR is already a customer of AccessIT's advertising & creative services division and the company's alternative content services division, The Bigger Picture.

To date, AccessIT has contracted to install more than 3,500 digital cinema systems in 41 states and has completed the rollout of more than 2,800 screens.