AKB48 headed to MIPCOM

Japan is conference's official country of honor

PARIS -- Japanese music and TV sensation AKB48 will sing their way through October's MIPCOM with a performance at the market's opening cocktail party and a conference presenting the group's popular business model, organizers REED Midem said Tuesday.

Japanese variety show producer and AKB48 format creator Yasushi Akimoto will present the group during MIPCOM's traditional opening night cocktail party at the Majestic Hotel on Oct. 5, then discuss the format during a conference on Oct. 6. AKB48 are handled by leading Japanese distributor CREi Inc. and have become an idol group phenomenon in Japan with their own TV show "AKBINGO!"

Japan will remain in the spotlight at MIPCOM with a "Fresh TV" session focused on Japanese fiction and sponsored by the WIT also set for Oct.6.

The official country of honor at this year's MIPCOM, Japan will also confirm its presence at the market with several visiting exhibitors planning to set up shop in Cannes for the occasion including NHK, Fuji TV, TV Asahi, TBS, Dentsu, Geneon, TV Tokyo, TOEI Animation and Mico among others, not to mention a Japanese Pavilion.

The MIPCOM market will run Oct. 5 – 9 in Cannes.