Al Jazeera boss set for Edinburgh keynote

Wadah Khanfar to deliver Worldview lecture

LONDON -- Al Jazeera director general Wadah Khanfar will tell British media executives that the international news media is becoming obsessed with "superficial and immediate" reporting and in need of a significant "overhaul" when he delivers the annual Worldview lecture at this year's MediaGuardian Edinburgh International Television Festival.

The head of the Arabic-language news network -- which has controversially aired videos of Al Qaeda leader Osama bin Laden and airs to more than 50 million viewers in the Middle East -- believes there is a "growing disinterest in the news and its analysis" among audiences and news providers.

Khanfar is promising a prescription for how international journalism needs to be overhauled, and will call for greater consideration of the social, cultural and historic dynamics of conflicts being covered by international media.

The Al Jazeera Network includes the flagship Al Jazeera Arabic Channel, Al Jazeera English, Al Jazeera Sports, Al Jazeera Mubasher, Al Jazeera Documentary and online portal

During his tenure, Khanfar has seen Al Jazeera Arabic's audience grow to more than 50 million peaktime viewers and oversaw the launch of Al Jazeera English, which now reaches more than 110 million households globally.

The Edinburgh television festival is set for Aug. 22-24.