Alexa Chung Launches YouTube Channel

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The designer’s first full-length video will focus on the gown she’s creating for the 2019 Met Gala.

Designer Alexa Chung says she’s fashionably late to the YouTube party — but that didn’t stop her from launching her own channel on Friday.

She posted her first one-minute introductory video, in which she’s pictured on her couch reading The Essential Feminist Reader by Estelle Freedman.

Her first full-length video will be released Tuesday, the day after Anna Wintour’s Met Gala, and will give an in-depth look at the custom dress and accessories Chung created for this year’s “Camp”-themed event.

“I am so happy that I can finally announce the launch of my official YouTube channel, which will be the new home of original, unfiltered content and a place which I hope will inspire my community,” Chung said in a statement. “It’s an incredibly exciting prospect as I can’t wait to share unfiltered original content through a host of videos spanning fashion, art, travel and other random things.”

Other videos will include makeup tutorials and a look at the Royal Academy’s summer exhibition.

Chung founded her namesake label in 2016 to combine her influences from Paris, New York and London — and dropped her first collection in 2017 featuring “‘70s style preppy pieces." In March 2018, the actress and model launched the Superga x Alexa Chung sneaker line and also collaborated with footwear brand Ugg as art director beginning in 2016. 

Derek Blasberg, the fashion and beauty director at YouTube, added in a statement: “When I came to YouTube, she was one of the first people I thought of to be a partner, and I can’t wait to see what she does with us. I’m honoured to be a part of bringing this to life and know that her fans are really going to enjoy this new behind-the-scenes look into the world of Alexa Chung.”

The Met Gala will take place on Monday in New York, with a host committee that includes Bradley Cooper, Blake Lively, Ryan Reynolds, Chadwick Boseman, Lupita Nyong’o and Jennifer Lopez with fiance Alex Rodriguez. Chloe Grace Moretz has already opened up about wearing something “empowering” by Louis Vuitton.

See Chung's video below.