Alexa Chung's New Fashion App Makes Online Purchasing Dangerously Easy

Alexa Chung - H 2015
AP Images

Alexa Chung - H 2015

Retail therapy shoppers beware.

In the digital age, making purchases on a whim is easy — dangerously so, if you have expensive taste. With apps like Instagram, Net-a-Porter's The Net Set, Spring and more trying to cash in on our inability to "just say no" to impulse buys, iPhones are becoming shopping addicts' latest gateway to debt.

Today the world got a little more risky with Alexa Chung's latest project: an inspiration-meets-shopping app called Villoid that channels the model's own coveted cool-girl style. Available for free in the Apple App store, the nifty new program claims to be "your very own endless dressing up box, where you can experiment, celebrate and play with clothes from hundreds of brands including Converse, Acne, Marc Jacobs, Alexa Chung for AG and Chloe, as well as upload your own images to match the mood."

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Users can follow brands, boards or other people on the endless scroll interface, with all items available for purchase. Like Chung's own style, the app is clean-cut, simple and, of course, tres chic.

The It-Brit, who just launched another digital venture as the host of her very own fashion program for Vogue U.K.'s YouTube channel, announced the launch on Instagram today. "I am pleased and proud to announce that the secret app I have been working on for months is now available in the App Store today!!! Link in bio. It's called VILLOID (more on that later) and I would love you to play with it and let me know what you think. With love, Alexa Zuckerberg-Chung," she wrote.


A photo posted by Alexa (@chungalexa) on