Alfano up at Lifetime Nets

Exec vp entertainment in for Daniels aims to keep momentum going

JoAnn Alfano, former president of Lorne Michaels' Broadway Video Television, has been named executive vp entertainment at Lifetime Networks.

Alfano replaces Susanne Daniels, who in June announced her decision to step down as president of entertainment. Daniels is staying on indefinitely as a consultant.

Alfano most recently headed her own banner, TV Tray Entertainment, which had a first-look deal at Universal Media Studios. Before that, she was president of Broadway Video TV, where she was involved in the development of and served as an executive producer on NBC's "30 Rock" and ABC's "Sons and Daughters."

In her new position, Alfano will be responsible for the programming and scheduling of Lifetime Television, Lifetime Movie Network and Lifetime Real Women.

"JoAnn has the ideal combination of creative instincts and leadership skills to develop our next generation of series and movies," Lifetime Networks president and CEO Andrea Wong said.

Alfano, based in Los Angeles, said it's too early to discuss her plans for the networks, but in terms of series development, she will focus on comedies and dramas.

"There's a lot of momentum building at the network — I'm an unabashed fan of 'Army Wives,' I love the movies they're doing, and I'm thrilled that 'Project Runway' is coming here," she said. "When the opportunity came up, I considered myself incredibly lucky."

Before joining forces with Michaels, Alfano was senior vp comedy development at NBC Entertainment, where she was involved with the development of shows including "Scrubs," and senior vp drama development at the network, where she was responsible for the development of "Ed," among other series. Before that, she was vp primetime series at NBC Studios, where she was involved with the development and oversaw production on several series, including "Will & Grace" and "Homicide: Life on the Street."

Alfano started her career at NBC as a publicist for "Saturday Night Live" and "The Cosby Show." (partialdiff)