Disney, Alibaba to Launch Over-the-Top Service DisneyLife in China

Alibaba Generic H 2015
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The service will offer Chinese viewers a large library of Disney and Pixar movies, animation series, games, music and booking tools for Disney's Shanghai theme parks and movie merchandise.

China's Alibaba Group and the Walt Disney Co. announced Tuesday a multiyear licensing agreement to bring digital subscription service DisneyLife to China. 

The over-the-top (OTT) service recently also launched in the U.K. The partners say it will link customers, physical products and digital entertainment.

"Launched today, DisneyLife provides Alibaba customers in China with an all-encompassing and immersive family-friendly digital experience," say the partners.

DisneyLife will be China's first holistic home-based kids and family digital destination, according to Alibaba. The service will offer Chinese viewers a large library of Disney and Pixar movies, animation series, games, e-books, songs, travel services and Disney theme parks and resorts information and more.

"At a touch of a button, subscribers can access their favorite Disney merchandise," says Alibaba. "They can also obtain information about and plan a visit to Hong Kong Disneyland as well as Shanghai Disney Resort when it opens in 2016. In addition to the DisneyLife experience, shoppers can access other Alibaba products and services."

A Mickey Mouse-themed device will be available for pre-sale via Tmall starting Tuesday and will cost ¥799 ($125) for a one-year subscription of the DisneyLife base package.

“As we deliver on our goal to meet the needs of a consumer’s daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family-friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou business group and general manager of Alibaba Digital Entertainment Business Unit.

“For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences,” said Luke Kang, managing director, The Walt Disney Company, Greater China. “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”