'Alice' bows atop home video sales charts

Unusually high percentage of discs sold were Blu-ray

Walt Disney Studios' live-action "Alice in Wonderland" easily captured the top spot on the national home video sales charts its first week in stores, sending the competition down the rabbit hole.

The theatrical blockbuster, with a domestic gross of $333.2 million, came to video less than three months after it opened at the boxoffice.

"Alice" sold more than four times as many discs as its closest competitor, Universal Studios' "The Wolfman," according to Nielsen VideoScan research. The Tim Burton-helmed retelling of the beloved Lewis Carroll fantasy bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart and the dedicated Blu-ray Disc sales chart, where it trumped second-ranked "Wolfman" by an even greater 5-1 margin.

In a further sign that Blu-ray Disc is going mainstream, 37% of first-week sales of "Alice" came from the high-definition disc version, an unusually high percentage for a family title.

"The Wolfman," a horror remake with $61.9 million in U.S. theatrical receipts, did sneak past "Alice" to debut at No. 1 on Home Media Magazine's rental chart for the week ending June 6.

"Alice" bowed at No. 2, with 87% as much rental action as "Wolfman."

Nearly two months after its release, 20th Century Fox's "Avatar" still is holding strong. The film ended the week at No. 3 on both the overall and the Blu-ray Disc sales charts, while on the rental chart "Avatar" was at No. 10.