'Alice' gets to 10 bil yen faster than 'Avatar'

Proliferation of 3D cinemas credited with fast take

TOKYO -- “Alice in Wonderland” has broken the 10 billion yen ($111.5 million) boxoffice barrier in 37 days, 13 fewer than it took “Avatar.”
Tim Burton’s 3D fantasy has been at the top of the boxoffice rankings since it opened on April 17, pulling in 10.15 billion yen from 6,540,000 admissions for Disney Studios Japan.
“Avatar” ended its run with over 16 billion yen, while “Titanic” – which remains the highest-grossing foreign film with 26.2 billion yen – took a relatively lengthy 82 days to reach the 10 billion yen mark.
“Alice…” has benefitted from a growing number of 3D-capable screens, greater interest in the format and the Golden Week holiday period that begins at the end of April.
Meanwhile, the success of both films has given a boost to Hollywood, which has been losing ground to domestic productions in recent years.
Disney Studios Japan’s previous biggest hit was 2007’s “Pirates of the Caribbean: At World`s End,” which was also the last Hollywood film to break 10 billion yen before “Avatar.”