Alice + Olivia Is Launching an L.A.-Inspired Sister Line

Courtesy of Alice and Olivia

Designer Stacey Bendet is building on the momentum of her denim hits and rock icon collaborations with the launch of AO.LA.

The Alice + Olivia family is growing.

Designer Stacey Bendet is building on the success of her collection of super-flare denim and her string of '70s rock 'n' roll icon collaborations (with The Grateful Dead and The Beatles) with the launch of AO.LA, a casual little sister line inspired by L.A.'s laid-back vibes.

The collection will be designed in New York, where Bendet is based, but produced in Los Angeles. A Stevie Nicks-esque silk jacquard kimono, faded tees featuring David Bowie's visage as well as a variety of styles of sun-bleached, distressed and embroidered denim styles give the line a distinctly California-via-the-'70s feel. The lining of the denim features affirmations like "you look good" and "you look amazing."

The debut collection, which rolls out in Alice + Olivia and Neiman Marcus stores as well as online tomorrow, also includes a vintage-looking Mickey Mouse ringer tee — a nod to both L.A.'s deep Disney history and Bendet's father-in-law, Disney magnate Michael Eisner. Prices for tees start at $135 while denim ranges from $198-$295; the priciest piece in the offering is a $1,095 leather jacket, keeping AO.LA in line with Alice + Olivia's mid-tier price point. 

In addition to giving shoppers a new place to find perfectly distressed denim, AO.LA also has a feel-good component: the brand is donating 10 percent of proceeds from a denim style Bendet calls "Good Jeans" to Good + Foundation (formerly Baby Buggy), a non-profit founded by Jessica Seinfeld that supports nationwide antipoverty networks to assist struggling families.  

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