Alice + Olivia Is Launching an L.A.-Inspired Sister Line
Designer Stacey Bendet is building on the momentum of her denim hits and rock icon collaborations with the launch of AO.LA.
The Alice + Olivia family is growing.
Designer Stacey Bendet is building on the success of her collection of super-flare denim and her string of '70s rock 'n' roll icon collaborations (with The Grateful Dead and The Beatles) with the launch of AO.LA, a casual little sister line inspired by L.A.'s laid-back vibes.
The collection will be designed in New York, where Bendet is based, but produced in Los Angeles. A Stevie Nicks-esque silk jacquard kimono, faded tees featuring David Bowie's visage as well as a variety of styles of sun-bleached, distressed and embroidered denim styles give the line a distinctly California-via-the-'70s feel. The lining of the denim features affirmations like "you look good" and "you look amazing."
The debut collection, which rolls out in Alice + Olivia and Neiman Marcus stores as well as online tomorrow, also includes a vintage-looking Mickey Mouse ringer tee — a nod to both L.A.'s deep Disney history and Bendet's father-in-law, Disney magnate Michael Eisner. Prices for tees start at $135 while denim ranges from $198-$295; the priciest piece in the offering is a $1,095 leather jacket, keeping AO.LA in line with Alice + Olivia's mid-tier price point.
In addition to giving shoppers a new place to find perfectly distressed denim, AO.LA also has a feel-good component: the brand is donating 10 percent of proceeds from a denim style Bendet calls "Good Jeans" to Good + Foundation (formerly Baby Buggy), a non-profit founded by Jessica Seinfeld that supports nationwide antipoverty networks to assist struggling families.