Let Alice and Olivia Models Convince You to Color Your Hair for Coachella
At least temporarily.
Though Kendall and Kylie Jenner's hair guru suggests doing something new instead of "trying to update the braid" for Coachella, we may have to argue otherwise, after seeing how Joico celebrity hairstylist Paul Norton added a colorful twist to plaits at Stacey Bendet's Alice and Olivia show on Wednesday evening.
Norton, who counts Gina Rodriguez and Robin Wright as clients, created four festival-friendly hairdos for the runway presentation that he described as being "very fun, achievable, empowering — perfect for festivals, but also summer."
The different dos featured on each model included a loose low knot with a messy texture and braided headband; a side braid; two pigtails with an overlaying braid through the middle; and an undone, rock 'n' roll look with braids appearing from underneath.
"Everything's very rough and organic, nothing too pretty," Norton told Pret-a-Reporter backstage before the show at NeueHouse Los Angeles. The hair guru achieved the textured looks using Joico Hair Shake (a liquid-to-powder finishing texturizer, $17.99) and Joico Flip Turn volumizing finishing spray, $16.99.
BEHIND THE SCENES: Paul Norton working on a model's do backstage (Photo: Getty Images)
"I don't like using the words 'not too pretty,' but it's very undone — just like you would do [your hair] at the festivals," he added. "You don't have all the elements in your favor, so you have to pull yourself together and look cool."
What Norton did to make these hair knots particularly fun on the runway was add a touch of color with Joico InstaTint ($9.99), a temporary hair-color spray that added just the right amount of shine and shimmer to the models' slightly messy locks. The catwalkers wore the various shades currently available, including Fiery Coral, Sapphire Blue, Orchid, Pink and Mermaid Blue.
When asked which style from the show would be the easiest for Coachella partygoers to re-create, Norton said without hesitation: "The side braid. Anyone can do a side braid. All that we've done that's different is we've ignored the perfect texture, and we've incorporated the color." And now you can, too.