All Def Digital Unveils Roast Series, Sets Snoop Dogg as First Roastee
All Def Digital is partnering with cannabis lifestyle media platform Merry Jane for their All Def Roasts.
Russell Simmons' All Def Digital has announced the creation of the All Def Roast and has set Snoop Dogg as the first celebrity to be roasted.
“Over the years, I have roasted several entertainers and friends and now it’s my turn to be in the hot seat,” said Snoop Dogg. “I’ve got mad love for what Russell has done with All Def Digital and am looking forward to seeing what ADD and MERRY JANE have up their sleeves for my roast. And as they say, ‘if you can’t take the heat, get out of the kitchen.”
ADD will partner with cannabis lifestyle media platform Merry Jane for the Def roasts.
“Snoop had such an amazing time with us at the All Def Movie Awards, when we told him about our idea to launch a new breed of Def Roasts," he was immediately on board as our first honoree. We are jointly partnering with his company Merry Jane to roll up the best roast ever,” said Russell Simmons. “The All Def Comedy Roast will reimagine the format and be completely fresh, fun and irreverent."
The All Def Roast will be produced by Chris Conti and Jeru Tillman.
All Def Digital recently premiered the All Def Movie Awards, ahead of this year's Oscars broadcast. The media company has a first-look deal with HBO and has recently announced several other projects including All Def Comedy Live.
Snoop Dogg has had a long history with roasts. The Long Beach rapper has participated in the Comedy Central's roasts of Flavor Flav, Justin Bieber and Donald Trump.